Street marketing in Lausanne

An street event for a well-known cosmetic brand, a strong success with young women

  • Client: Cosmetics industry
  • Project: Consumer event – Street marketing
  • Audience: Women aged 20-35
  • Location: Lausanne
  • Duration:2 days

CHALLENGE

  • Build brand awareness geared to large audience
  • Approach consumers through personalized makeup tips
  • Convey brand values : innovation, trend, accessibility
  • Generate media coverage

TOOLS

  • Regular brainstorming sessions to create a unique event, targeting consumers in the Street
  • Creating new methods for an upscale event
  • Continuous budget controllership

Results

  • Maximum participation due to appropriate communication plan
  • Buzz on facebook and the event website (more than 37 000 visits)
  • Increased interest in the brand (high traffic volume at the beauty bar) and in media tools (3x more newsletter registration)

Le contenu de cette page nécessite une version plus récente d’Adobe Flash Player.

Obtenir le lecteur Adobe Flash