Street marketing in Lausanne

An street event for a well-known cosmetic brand, a strong success with young women

  • Client: Cosmetics industry
  • Project: Consumer event – Street marketing
  • Audience: Women aged 20-35
  • Location: Lausanne
  • Duration:2 days


  • Build brand awareness geared to large audience
  • Approach consumers through personalized makeup tips
  • Convey brand values : innovation, trend, accessibility
  • Generate media coverage


  • Regular brainstorming sessions to create a unique event, targeting consumers in the Street
  • Creating new methods for an upscale event
  • Continuous budget controllership


  • Maximum participation due to appropriate communication plan
  • Buzz on facebook and the event website (more than 37 000 visits)
  • Increased interest in the brand (high traffic volume at the beauty bar) and in media tools (3x more newsletter registration)

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