Product Launch in Lucerne

An original idea to mobilize a corporate audience around a new product

  • Client: Cosmetics industry
  • Project: Garden party to launch a new product line
  • Audience: 100 managers + 15 corporate staff
  • Location: Lucerne
  • Duration:2 days

CHALLENGE

  • Introduce and launch new product line in an upscale and trendy environment all the while inspiring relaxation & wellbeing
  • Offer quality program (experienced speakers) and surprise elements
  • Source and manage entertainment with lasting impact on guests, altering product mindset
  • Manage all meetings and celebrity guest speakers

TOOLS

  • NEST DMC pulled the event together leveraging loyal local suppliers
  • Manage all meetings and celebrity guest speakers

Results

  • Speaker and fashion designer actions highly appreciated
  • Perfectly suited venue taking into consideration weather constraints offering quality services - accommodation, food & beverage and meeting organization

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